Tag Archives: Hasbro

Bumblebee (2018) Review

MORE THAN MEETS THE EYE


 

The Transformers live-action movie franchise has been somewhat of a “slippery slope” since it began back in 2007. Overseeing by director Michael Bay, the cinematic saga (based on Hasbro’s classic toys line of “robots in disguise”) has been called many things, including loud. bloated, slightly racist / stereotyping, nonsensical, too silly, repetitive, mindless, etc. However, despite these glaring problems, the films have never been boring, creating a big visual spectacle worthy of the very definition of what man would consider a classic summer “popcorn” blockbuster from Hollywood. The first film (2007’s Transformers), the first installment in the live-action franchise) was met with problematic scrutiny and criticism from both moviegoers and critics alike, but was still able to garnish the most positive acceptance from its viewers (of the entire film franchise no less) and did score big at the worldwide box office. Naturally, this prompted the studio hivemind to green light future installments, further continuing the adventures of the Autobots, the Decepticons, and their alien conflict on Earth. Unfortunately, after the success of the first film (setting the cinematic foundation for the large-scale sci-fi tale of giant alien robots with their war brought to Earth, the Transformers sequels (2009’s Transformers: Revenge of the Fallen, 2011’s Transformers: Dark of the Moon, 2014’s Transformers: Age of Extinction, and 2017’s Transformers: The Last Knight) missed their mark, with series director Michael Bay helming each installment and ultimately pulling the saga down with his signature barrage of explosions, excessive action, and other senseless elements. Thus, the Transformers franchise has been “on the decline” of movie popularity, with many loosening interests in the cinematic series altogether. Even series director Michael Bay has lost interest in directing the franchise, stepping down the role and moving on to other projects and endeavors. Now, a year after the release of 2017’s Transformers: The Last Knight, Paramount Pictures and director Travis Knight return to Bay’s movie world of Autobots and Decepticons with the prequel / spin-off film Bumblebee. Does this latest Transformers movie bring the franchise back to its former glory or is it a failed spin-off endeavor from a failing cinematic saga? Read more

Jem and the Holograms Review

JEM AND THE “FLASHY , YET VAPID” FLOP


 

Hasbro Inc. has been in business since 1923 and has become a staple in the market of classic toys and board games. The company has produced such recognizable toy “brands” such as My Little Pony, Nerf, Play-Doh, Scrabble, and Monopoly just to name a few. Over the years, the Hasbro has partnered with movie studios to adapt some of their products into feature films. This includes the Transformer movies, which so far has four films in its film franchise, and G.I. Joe, which currently has two. Now, going deeper into toy brand vaults of Hasbro, director Jon M. Cho and Universal Pictures present the movie Jem and the Holograms, based off of the late 80s cartoon show. Does the movie “rock out” or is it a sappy and failed bubblegum feature? Read more